Success stories from branding projects – context, problem, insight, strategy, execution and business impact.
We are a Portuguese branding agency specialising in brand strategy, brand identity and brand experiences for industrial and B2B companies.
“[Genuine client testimonial regarding the process, strategic clarity or brand transformation. Genuine client testimonial regarding the process, strategic clarity or brand transformation. Genuine client testimonial regarding the process, strategic clarity or brand transformation. Genuine client testimonial regarding the process, strategic clarity or brand transformation.]”
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“[Genuine client testimonial regarding the process, strategic clarity or brand transformation. Genuine client testimonial regarding the process, strategic clarity or brand transformation. Genuine client testimonial regarding the process, strategic clarity or brand transformation. Genuine client testimonial regarding the process, strategic clarity or brand transformation.]”
The main challenge was to update a brand identity that no longer conveyed the brand’s values and the diversity of its activities. It was essential, through branding, to create a strong and consistent image capable of conveying trust, innovation and sustainability.
With a long history and a strong international presence, FTB needed to align its brand with the true scale of its operations. Although it manufactures for several countries, its brand identity no longer fully reflected its expertise. The challenge was to update the brand without losing its legacy, creating a clear, contemporary and consistent visual language.
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