The Desassossego Method is our strategic branding process for transforming knowledge, ambition and business value into a clear, distinctive brand that is poised for growth.
Every branding project begins by asking questions. We analyse the current brand, the business, the market, the competitors and the way in which the company is perceived. This phase enables us to identify misalignments, opportunities for differentiation and the challenges that the brand strategy must address.
Brand audit and analysis
Analysis and strategic briefing
Market and competition analysis
Mapping perceptions and challenges
We seek out what makes a company truly relevant: its essence, culture, knowledge, ambition and ability to create value. We bring together internal and external perspectives to reveal a credible point of difference that is meaningful to customers, employees and markets.
Research and insights
Value proposition
Brand territory
Positioning opportunities
We transform the information gathered into a focused branding strategy. We define the positioning, the narrative and the principles that guide the visual identity, the logo design, the communication and the brand experience. Creativity is no longer merely an expression; it now serves specific business objectives.
Brand positioning
Narrative and tone of voice
Visual identity and graphic system
Communication architecture and strategy
A brand strategy only creates value when it is implemented consistently. We have rolled out the new direction across key touchpoints – from the website and sales tools to packaging, content, campaigns and internal communications – whilst also equipping teams to embody and communicate the brand.
Brand activation
Website and digital experience
Business content and tools
Implementation and internal adoption
The brand continues to evolve following the initial branding process. We monitor the implementation, ensure consistency in communication and assess the response from the target audiences. This learning enables us to adjust priorities, reinforce the brand’s positioning and keep the branding strategy aligned with the company’s development.
Brand monitoring
Consistency assessment
Indicators agreed with the client
Recommendations and progress
We tailor the Desassossego Method to the context, objectives and scale of each company. In every branding project, we define the stages, participants, responsibilities and decision-making points right from the start, ensuring a strategic, collaborative and transparent process.
Find out more
Português Português
English (UK)