BRAÇO D’ÁGUA
Corporate Video
Braço D'Água’s corporate video was designed to convey the essence of the brand.
Braço D'Água’s corporate video was designed to convey the essence of the brand, which is characterised by its strong connection to the environment and its commitment to sustainability. Through an engaging visual narrative that explores natural landscapes such as dams, rivers and vast green spaces, the video not only illustrates the brand’s technical work but also highlights its positive impact on communities and environmental balance. The presence of a female figure throughout the video embodies values of care, responsibility and humanity, creating an emotional connection between the brand and the audience.
THE CHALLENGE
Braço D’Água was looking for a way
to establish a position in the market
Braço D’Água was looking for a way to position itself in the market as a brand that is not only technical, but also people-focused and responsible, in line with sustainable environmental practices. The challenge was to communicate its commitment to the protection of water resources, water and air treatment, and environmental conservation in an effective and emotive way. The aim was to create a visual narrative that was both informative and emotional, highlighting the brand’s intrinsic connection with nature, without succumbing to the temptation of an overly technical discourse.
THE TURNING POINT
We took on the challenge with
a disruptive and integrated approach:
To address this challenge, an audiovisual approach was adopted that harmoniously integrated natural and human elements. The choice of settings such as dams, rivers and green landscapes not only reinforces Braço D’Água’s environmental mission, but also creates an aesthetic atmosphere that conveys the brand’s closeness to nature. The presence of a female figure, carefully incorporated throughout the video, helps to humanise the brand, reflecting the values of care and responsibility that lie at the heart of its mission.
The video’s structure was designed to be moving and inspiring, going beyond technical discourse and exploring the company’s human and social dimensions. By emphasising the real impact of Braço D'Água’s work on communities and the natural world, the video conveys a clear message that the brand is committed to striking a balance between industrial performance and environmental responsibility.
The result was a video that captured the essence of Braço D'Água and forged an emotional connection with the audience, conveying trust and credibility, whilst reinforcing the brand’s image as an active player in the preservation and protection of the environment.
BRAND ACTIVATION
A brand created to keep moving.
The new brand identity has been rolled out across social media, content, digital campaigns, photography and video. Each initiative is guided by the same strategic direction and reinforces Vimasol’s presence amongst its target audiences.
BRAND IDENTITY
Colour sets us apart. The system brings us together.
The visual identity was designed to convey a contemporary, robust and approachable image. Typography, colour and graphic design work together to make Vimasol clearer and more recognisable.
BRAND EXPERIENCE
From identity to points of contact.
The corporate website and online shop were developed as extensions of the strategy. The information was reorganised to make it easier to understand the range of products and services on offer, to build trust and to facilitate business enquiries.
OUR APPROACH
An integrated branding system
We developed Vimasol as a system capable of organising different areas, enhancing perceived value and creating a more consistent market presence.
Brand Strategy
We have clarified the positioning, the value proposition and the organisation of the various departments.
Brand Identity
We have created a contemporary identity and a colour scheme that sets the brand apart without fragmenting it.
Brand Experience
We applied the brand identity to the website, online shop and corporate and marketing materials.
Brand Activation
We have continued to build the brand through content, social media and digital campaigns.
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