VIP – Valor I Pessoas has been operating since 2004 in the fields of business consultancy, vocational training, quality management systems, recruitment and selection, amongst other services.
The aim was to develop a graphic layout that balanced clarity and accuracy of information with an appealing and well-organised visual presentation, making the text easier to read without compromising the formality required by this type of document.
With a long-standing tradition in the pharmaceutical sector, the Farmácia Sá da Bandeira group combines technical expertise with the trust built up over generations. The design project had two distinct but complementary objectives: on the one hand, to create the label and packaging for a own-brand ointment; on the other, to structure and design the brand handbook — an essential tool for ensuring consistency in the internal regulations of all pharmacies.
