VIMASOL
A new lease of life for the brand
A company that is evolving.
A brand that needed
to keep track of.
A company that is evolving.
A brand that needed to keep up.
From technical expertise to a brand ready to grow.
Vimasol operates in the fields of photovoltaic energy, air conditioning and wood pellets. As the business has evolved, it has become necessary to build a more contemporary, well-organised brand capable of communicating with different audiences. The rebranding has transformed the company’s technical expertise into a clear, approachable and recognisable identity.
CHALLENGE
How can we communicate different solutions without diluting the brand?
Organise
Different business areas within a simple and coherent architecture.
Clarify
A range of technical solutions tailored to audiences with different needs.
Standardise
Communication, the website and sales channels all in a single system.
Prepare
The brand to support growth and expansion into new markets.
THE TURNING POINT
One brand. Different energies. A shared direction.
The solution involved creating a cross-cutting identity and using colour to distinguish between different areas. Rather than creating separate brands, we developed a system that preserves Vimasol’s unity.
BRAND IDENTITY
Colour makes a difference.
The system brings people together.
The visual identity was designed to convey a contemporary, robust and approachable image. Typography, colour and graphic design work together to make Vimasol clearer and more recognisable.
BRAND EXPERIENCE
From identity to points of contact.
The corporate website and online shop were developed as extensions of the strategy. The information was reorganised to make it easier to understand the range of products and services on offer, to build trust and to facilitate business enquiries.
BRAND ACTIVATION
A brand created to keep moving.
The new brand identity has been rolled out across social media, content, digital campaigns, photography and video. Each initiative is guided by the same strategic direction and reinforces Vimasol’s presence amongst its target audiences.
OUR APPROACH
An integrated branding system
We developed Vimasol as a system capable of organising different areas, enhancing perceived value and creating a more consistent market presence.
Brand Strategy
We have clarified the positioning, the value proposition and the organisation of the various departments.
Brand Identity
We have created a contemporary identity and a colour scheme that sets the brand apart without fragmenting it.
Brand Experience
We applied the brand identity to the website, online shop and corporate and marketing materials.
Brand Activation
We have continued to build the brand through content, social media and digital campaigns.
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