BRANDING
Identity
it isn't
just a logo.
We create visual identities that make a brand’s strategy visible, recognisable and consistent.
Logo design is an important part of this process, but it really comes into its own when it forms part of a comprehensive visual identity system. Typography, colour, composition, graphics, photography and art direction all work together to express the brand’s personality and ensure consistency across all touchpoints.
Visual identity design with creative direction
An effective visual identity does not begin with a single symbol. It begins with the brand strategy and a concept capable of conveying the company’s personality, unique selling points and ambition through clear and consistent visual choices.
We develop visual identity systems designed to represent the brand in a variety of contexts, build brand recognition and keep pace with the business’s needs. Each element is designed to fulfil a specific function and contribute to a distinctive, consistent and relevant visual language.
Logo and visual identity
We developed the logo in conjunction with the typography, colour palette, composition, graphic elements and art direction. The aim is not merely to create a visual identity, but to build a flexible, recognisable system that is suited to different scales and media.
The brand identity must be applied with the same consistency across a small logo, a website, packaging, a catalogue, a physical space, an exhibition stand or a campaign. We define the elements and guidelines that enable the brand to adapt without losing its recognisability.
01
Logo design
02
Typography and colour palette
03
Graphics system
04
Art direction
Brand identity creation or visual rebranding
We can create a visual identity from scratch or carry out a rebranding exercise when a company wishes to strengthen the way it presents itself and is recognised by the market.
As part of a visual rebranding process, we analyse the existing identity to determine what should be retained, developed or transformed. We preserve the elements that still represent the brand and review those that limit its distinctiveness, consistency or relevance.
The result is a brand identity that is aligned with the business’s strategy, personality and objectives, and designed to function consistently across all touchpoints.
01
Development of a visual identity
02
Visual rebranding
03
Packaging design
04
Signage design
05
Graphic design
Consistency for growth
A visual identity only becomes effective when it is used consistently. That is why we have set out the necessary principles, rules and guidelines to ensure that in-house teams, partners and suppliers can apply the brand clearly and accurately. The visual identity manual, or Brand Book, transforms the graphic system into a practical tool for guiding decisions, preventing inconsistent interpretations and maintaining brand recognition over time.
Rather than simply bringing together guidelines, these documents help to ensure that the brand identity remains consistent as new media, campaigns, markets and communication needs emerge.
01
Visual Identity Manual
02
Brand Book
Strategy first. Expression second.
Brand Strategy
Audit, research, positioning, value proposition, brand architecture, naming, storytelling and communication strategy.
Brand Experience
Websites, UX/UI, online shops, exhibition stands, employer branding and business tools.
Brand Activation
Through concrete and relevant initiatives, promote the brand through the right channels.
Your brand keeps up with
What are your company’s ambitions?
Let’s start by talking about the brand’s current situation,
the challenges facing the business and what needs to change.
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