DESIGN
VIPce
Visual identity
VIPce – VIP, Valor I Pessoas has been operating since 2004 in the fields of business consultancy, professional training, quality management systems, recruitment and selection, amongst other services.
To strengthen the brand’s presence across different communication channels and a wide range of media, we have developed a set of graphic solutions that ensure visual consistency, professionalism and impact. This visual identity incorporates the work of Brand Identity from *The Unrest*.
Our Approach
The project included:
Logo: repositioning of the visual identity, ensuring that it conveys clarity, credibility and values such as excellence, rigour and approachability.
Email marketing: Customised template designs, featuring clean layouts, a well-defined visual hierarchy and calls to action, to strengthen engagement with customers, partners and prospective clients.
Merchandising: promotional items designed to boost VIP’s profile, with a design that keeps the brand’s identity visible and prominent.
Stationary: Letterhead, business cards, envelopes and other administrative materials, all designed to convey a cohesive and professional corporate image at every point of contact.
The result is a consistent and strong visual identity, with each element reinforcing VIP’s market positioning and conveying confidence, approachability and competence.
01 Graphic Design
02 Editorial Design
03 Visual Identity
04 Logo Design
05 Stationary
06 Email Marketing
07 Merchandising
08 Digital Marketing
09 Website