Bad Bunny at the Super Bowl: the cultural impact and what brands can learn
Super Bowl LX marked a historic moment not only in sport but also in global culture. At the heart of this story was Bad Bunny, who transformed one of the world’s most-watched stages into a space for celebrating Latin culture, identity and authenticity.
Cloud Dancer: what does the Pantone Colour of the Year 2026 reveal about the future of communication?
Every year, the selection of the Pantone Colour of the Year is seen as an aesthetic trend. But in fact, it is more than that: it reflects the emotional, social and economic state of the world.
What Formula 1 teaches us about brand positioning
For years, Formula 1 was a sport for enthusiasts of motor racing, technical regulations and high-octane races. But what was once almost exclusively the preserve of loyal fans has, in recent years, become a global phenomenon.