A picture is worth a thousand words
A photograph has the power to stir up a whole range of emotions.
When we say in advertising that “a picture is worth a thousand words”, we are highlighting one of the most important services in the sale of products across a wide range of sectors, including clothing brands, footwear, watches, jewellery, costume jewellery, furniture, property and consumer goods, amongst others; namely, photography.
Does your logo represent what your brand stands for today?
O logótipo é, muitas vezes, a primeira impressão que um potencial cliente tem da sua marca. É o símbolo visual que a identifica, comunica a sua personalidade e a diferencia do mercado. Mas será que o seu logótipo atual ainda representa aquilo que a sua marca é hoje?
A brand is not just what you see; it is also what you feel
If we asked you to think of a brand right now, you’d surely think of one within a second, wouldn’t you?
Whatever it was, the logo’s shapes, colours and letters began to pop into his mind automatically.
But have you ever stopped to think about why this happened? What strategic and creative process did the brand use to ensure that this association came about so instantly?