If we asked you to think of a brand right now, you’d surely think of one within a second, wouldn’t you?
Whatever it may have been, the forms of the logo, colours or lyrics began to pop into his mind automatically.
But have you ever stopped to think about why this happened? What strategic and creative process did the brand use to ensure that this association came about so instantly?
Brand Identity and Logo
O logo It is one of the first points of contact a person has with a brand, and is therefore the simplest and quickest way to remember it. It is not simply a matter of combining lines and colours to create a pretty picture. A logo It’s much more than that. There’s a whole line of thinking behind it, and every design detail has been carefully thought through.
However, although there is a logical explanation for every line drawn, the logo on its own does not convey the brand’s purpose and identity. A brand is much more than just a logo… it is the figures, the concept, the history, the products or services.
Let’s consider the following:
If we mention Marcas de smartphones, the Apple stands out in our minds; if we think of soft drink brands, the Coca-Cola it’s one of the top choices; or if we look at food chains fast food, the multinational McDonald’s takes centre stage.
If we’re talking about the brand that creates moments of friendship, the Super-Bock That’s the first thought that springs to mind. It shapes all its communication and market activities around moments spent with friends.
We can therefore see that it is possible to associate a brand simply by mentioning its area of activity or its concept or message in the market.
It was not necessary to show a logo or any other visual element. Simply mentioning one aspect of their identity was enough for an unconscious link to be made with the respective brands.
A logo enables visual elements to be associated with a brand. Brand identity creates strong and lasting relationships with the public.
Now, we’ll leave you to think about it:
Is your brand well-known in the sector in which it operates? Does your audience mention your brand spontaneously?