A new lease of life for the brand.
Vimasol
Vimasol operates in the fields of photovoltaic energy, air conditioning and pellets.
The aim of the rebranding was to create a stronger, more contemporary and consistent brand, capable of representing the diversity of the business and its vision for the future.
CUSTOMER
Vimasol
SERVICE
Branding
SECTOR
Renewable Energy
The Challenge
The rebranding project aimed to strengthen Vimasol’s positioning, create coherence across its various areas of activity, and translate its technical expertise into a clear, approachable and recognisable identity. The previous identity no longer reflected the company’s scale, diversity and ambition. The different business areas needed to be presented clearly, without fragmenting the perception of the brand. It was necessary to develop a branding system capable of strengthening Vimasol’s visibility and trustworthiness and creating consistency across physical and digital channels.
An identity designed to grow
Vimasol brings together services with different characteristics and target audiences. The main challenge in developing its brand identity was to create a sense of unity without losing this diversity.
We have developed a common visual language for the whole company and assigned a strategic role to colour. Each department has been given its own distinct identity, making it easier to identify the services on offer, whilst the graphic system ensures a consistent brand presence.
The result is a brand identity capable of communicating different solutions in a structured way, whilst always keeping Vimasol at the heart of it all.
The new visual identity conveys a more contemporary, robust and approachable image. The system has been designed to function consistently across different formats, from institutional and commercial applications to digital channels.
The typography, colours, visual language and image direction work together to make the brand clearer and more recognisable. This consistency ensures that every touchpoint reinforces the same perception of trust, expertise and commitment to more efficient energy solutions.
We are the future of energy
A clearer digital experience
The corporate website and online shop were developed as extensions of the new branding strategy. The information was reorganised to make the range of products and services easier to understand, to showcase the different business areas and to help each user find the most suitable solution. The digital experience now strikes a balance between technical information, commercial clarity and a sense of connection. Rather than simply presenting products and services, the digital platforms have become tools to support the business, capable of informing, building trust and facilitating contact with Vimasol.
The rebranding was further developed through social media management, content creation, online advertising campaigns, and photography and video production. Each initiative was developed in line with the same strategic and visual direction, ensuring greater consistency between what Vimasol is, what it communicates and how it is perceived by the market. The brand activation enabled the new identity to be transformed into a continuous, relevant presence, ready to keep pace with the business’s evolution.
Our Approach
We developed Vimasol as an integrated brand system, combining strategy, identity, experience and activation. Rather than simply revamping the logo, we sought to establish a direction that would guide all of the company’s communications.
Brand Strategy
We have clarified our positioning, value proposition and the organisation of our various areas of activity.
Brand Identity
We have created a contemporary, flexible and recognisable visual identity, with a dedicated colour scheme to distinguish each area.
Brand Experience
We have implemented the new brand on the website, in the online shop and across various corporate and marketing materials.
Brand Activation
We have continued to build on our brand identity through content, social media, digital campaigns, advertising, photography and video.
Services Provided:
Rebranding · Naming · Brand strategy · Brand DNA and personality · Logo · Visual identity · Editorial design · Stationery · Corporate brochure · Flyer · Website · Digital management · Social media · Blog · Newsletter · Google Ads · Social media ads · Photography · Corporate video