JMF is a leading company in the construction and public works sectors, recognised for its rigour, quality and ability to deliver. The rebranding project sought to align the brand identity with the company’s current scale and to communicate its technical expertise more clearly.
Despite the reputation it had built up in the sector, JMF’s image remained outdated and failed to reflect the modernisation and scale the company had achieved. The challenge was to refresh the brand without losing sight of its accumulated experience, creating a robust, functional and recognisable system capable of being applied across everything from construction site equipment to institutional and digital platforms.
We analysed JMF’s core values to develop a direction based on solidity, reliability, rigour and technical expertise. The new brand statement and brand DNA enabled us to structure the message and ensure that the visual rebranding reflected the company’s reality and ambition.
We have developed a distinctive logo and a contemporary visual identity, designed to convey confidence and the ability to deliver. The identity has been designed to maintain clarity and recognisability across a wide range of scales and contexts, from helmets and high-vis vests to billboards and the digital environment.
We applied the new system to our stationery, including business cards, letterhead, envelopes and email signatures. We also created a clean and informative corporate brochure that presents the company, its services and its expertise in an objective and visually consistent manner.
We have implemented the rebranding across JMF’s website and digital communications, ensuring consistency between the organisation’s corporate identity and its online channels. The new online presence reinforces the brand’s professionalism, makes it easier to showcase its services and supports relationships with clients, partners and new audiences.
Visit the websiteWe have preserved the trust built up by JMF and updated the way in which that experience is perceived. The strategy consolidated the core attributes; the identity gave them a more robust and contemporary expression; and the applications across signage, stationery, brochures and the website created a coherent presence, ready to keep pace with the company’s growth.
Brand Strategy
A review of the brand’s DNA, core attributes and a new brand proposition.
Brand Identity
Logo redesign and the creation of a robust and adaptable visual identity.
Brand Experience
Applications on site, in print, in a corporate brochure and on the website.
Brand Activation
Adapting the new brand identity to communications and digital channels.
Rebranding · Brand strategy · Brand DNA and positioning · Logo · Visual identity · Editorial design · Stationery · Corporate brochure · Brand applications · Website · Digital communication
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