FTB is a company with a long history of manufacturing sandwich panels and a presence spanning several international markets. The rebranding sought to align the brand with the true scope of its operations, making its communications clearer, more up-to-date and more representative of the company’s expertise, scale and ambition.
Despite its long-established track record and export capacity, the brand identity was no longer keeping pace with FTB’s development. The challenge was to refresh the brand without breaking with the legacy built up over the years, creating a consistent and flexible identity for different countries, channels and commercial contexts.
We drew on FTB’s history, experience and international presence to define a clearer brand identity and concept. This approach enabled us to structure our communications around the company’s industrial capabilities, trust and ambition for the future, whilst preserving its heritage.
We have created a logo and a strong, consistent visual identity that refreshes the perception of FTB without compromising its identity. The new visual language brings unity to communication and adapts clearly to institutional, commercial, digital and international media.
The brand identity was applied to editorial materials and stand design, ensuring a consistent presence in presentation, prospecting and business contact contexts. Each medium reinforces the brand’s profile and facilitates the communication of the brand’s offering to professional audiences.
The website brings the new brand into the digital sphere and organises the information more clearly. The platform showcases the company, its products and its international reach, serving as a point of contact and a business support tool.
Visit the websiteThe digital campaign focused particularly on LinkedIn and the newsletter, which are key channels for an industrial and B2B brand. Digital management, the blog and content reinforce the brand’s positioning, share knowledge and keep FTB closely connected with its customers, partners and markets.
We have developed FTB as an integrated industrial brand, honouring its history and transforming its experience, scale and international reach into a clearer and more relevant presence.
Brand Strategy
We have defined the brand’s DNA and concept, bringing together heritage, experience and international ambition.
Brand Identity
We have created a logo and a strong, consistent visual identity that can be adapted to different markets.
Brand Experience
We applied the brand identity to the website, editorial materials, exhibition stands and photography.
Brand Activation
We have launched our communications via LinkedIn, a newsletter, a blog, digital management and advertising.
Rebranding · Brand strategy · Brand DNA and concept · Logo · Visual identity · Editorial design · Exhibition stand design · Website · Digital management · Social media · LinkedIn · Newsletter · Blog · Advertising
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