The Centro Social de Calendário is an organisation with more than four decades of ties to the community. The rebranding sought to modernise its image and make its communications clearer and more consistent, whilst preserving the sense of closeness, care and emotional connection built up with people throughout its history.
The brand needed to keep pace with the organisation’s development and communicate, in a contemporary way, the dedication and professionalism that characterise its work. The challenge was to refresh the brand identity without losing its familiar feel, creating a visual language capable of conveying trust, empathy and relevance to the different generations supported by the CSC.
We structured the rebranding around a mission of care, inclusion and wellbeing. The brand’s DNA and brand proposition brought clarity to these values and established a shared direction for communication that is more personal, human and consistent.
We have created a logo and a contemporary visual identity, designed to convey trust and empathy without breaking the emotional connection to the institution. The identity strikes a balance between recognition and renewal, enabling communication with audiences of different ages.
The new brand has been applied to stationery, editorial materials and vehicle branding. These applications make the CSC’s presence more consistent and recognisable, both within the organisation and in the wider community, as well as at various points of contact.
The website organises institutional information and services in a clearer and more accessible way. The digital experience fosters a closer connection with the brand, facilitates access to information and provides an up-to-date point of contact for families, the community and partners.
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Digital management, social media, the blog, advertising campaigns and events all help to bring the new identity to life. These communications strengthen the CSC’s presence, publicise its initiatives and services, and maintain a regular and close relationship with the community.
Photography and corporate video capture the human dimension of the CSC’s work. The content highlights people, relationships and real-life moments, creating a narrative of care and belonging for the website, social media and campaigns.
We developed the Centro Social de Calendário as an integrated brand system, modernising its image whilst retaining the sense of closeness and trust built up with the community over decades.
Brand Strategy
We have defined our brand DNA and brand proposition based on our mission of care, inclusion and wellbeing.
Brand Identity
We have created a logo and a contemporary visual identity that is relatable and accessible to different generations.
Brand Experience
We applied the brand identity to the website, stationery, editorial materials, vehicles, and corporate photography and video.
Brand Activation
We develop social media, digital management, blogs, advertising campaigns and events to bring the CSC closer to the community.
Rebranding · Brand strategy · Brand DNA and positioning · Logo · Visual identity · Editorial design · Stationery · Vehicle branding · Website · Digital management · Social media · Blog · Advertising · Advertising campaigns · Events · Photography · Corporate video
