B2COAT is a Portuguese company specialising in PVD coating for metal components. This technology combines strength, durability, precision and aesthetic freedom, and is used in sectors as diverse as cutlery, hardware, interior design, bathroom fittings, fashion, watchmaking and jewellery.
The branding challenge was to transform a highly technical activity into a relevant, contemporary brand capable of communicating not only the process, but also the value it adds to each product.
More than just coating surfaces, B2COAT transforms the way materials are seen, felt and valued.
The graphite in O is the fusion of atoms that occurs during the PVD coating process
The visual identity was developed to convey technology, precision and modernity, whilst retaining the rich colours and sensory qualities associated with PVD finishes.
The brand identity establishes a relationship between material, colour, light and reflection. Each element helps to present B2COAT as a rigorous industrial brand, whilst remaining closely connected to the worlds of design, architecture, fashion and premium products.
We have redesigned B2COAT’s strategy and visual identity for its various points of contact with customers, partners and markets.
The website was designed as a tool to showcase and promote the business. The digital experience presents a technically complex range of products in a clear manner, enabling visitors to learn about the PVD process, explore colours and finishes, and understand their applications across different sectors.
The campaign strikes a balance between technical information and visual inspiration. The coated items take centre stage, demonstrating how technology can transform everyday objects into more durable, distinctive and visually striking products.
Brand Strategy
We have clarified our positioning, value proposition and the organisation of our various areas of activity.
Brand Identity
We have created a contemporary, flexible and recognisable visual identity, with a dedicated colour scheme to distinguish each area.
Brand Experience
We have implemented the new brand on the website, in the online shop and across various corporate and marketing materials.
Brand Activation
We have continued to build on our brand identity through content, social media, digital campaigns, advertising, photography and video.
Rebranding · Naming · Brand strategy · Brand DNA and personality · Logo · Visual identity · Editorial design · Stationery · Corporate brochure · Flyer · Website · Digital management · Social media · Blog · Newsletter · Google Ads · Social media ads · Photography · Corporate video
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