Arte Visível specialises in interior refurbishment, combining creativity, meticulous craftsmanship and attention to detail. The rebranding aimed to translate this approach into a clearer and more distinctive brand, capable of conveying both the aesthetic sensibility and the confidence required to transform spaces.
In a competitive and highly visual sector, the brand identity needed to highlight the quality of the work and the personality of Arte Visível. It was essential to create a contemporary and cohesive image that would set the brand apart and function consistently from the very first digital interaction right through to the presentation of completed projects.
We have defined the brand DNA and brand proposition to clarify what sets Arte Visível apart: the ability to combine creative vision, precision in execution and attention to every detail. This foundation guides our brand identity and ensures consistency across all our communications.
We have developed a new logo and a contemporary, expressive visual identity. The system has been designed to showcase images of spaces, materials and finishes, whilst maintaining a recognisable and consistent presence across different scales and formats.
We applied the brand identity to stationery and editorial materials, creating continuity between the organisation’s corporate image and the day-to-day experience of the brand. The design strikes a balance between clarity and aesthetic sensitivity, emphasising the attention to detail associated with Arte Visível.
We have created a digital presence in line with our new positioning, where the work we do takes centre stage. The website organises our services and projects in a clear and visual way, helping to instil confidence and making it easier for potential clients to get in touch.
Visit the website
The new visual identity has been extended to social media, the blog and digital communications. The content showcases projects, processes, spaces and details, keeping the brand front and centre whilst building a coherent narrative around interior transformation.
Photography and video highlight the spaces, textures and quality of the finishes. This content underpins the website, social media and advertising, creating a more authentic and engaging image for the brand.
We have developed Arte Visível as an integrated branding system, capable of transforming creativity, rigour and attention to detail into a distinctive and consistent brand presence across all touchpoints.
Brand Strategy
We defined the brand’s DNA and brand proposition, clarifying the relationship between creativity, rigour and attention to detail.
Brand Identity
We have created a logo and a contemporary, expressive visual identity designed to showcase the projects.
Brand Experience
We applied the brand identity to the website, stationery, editorial materials, photography and video.
Brand Activation
We have developed social media, digital management, a blog, content and advertising to build on the new brand identity.
Rebranding · Brand strategy · Brand DNA and positioning · Logo · Visual identity · Editorial design · Stationery · Website · Digital management · Social media · Blog · Advertising · Photography · Video
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