Desassossego.

Technical rigour transformed into a
a brand poised to enter new markets

Anodfarbe

Anodfarbe specialises in surface coating and operates in an industrial context where technical standards, quality and consistency are crucial. The aim of the rebranding project was to highlight this expertise, strengthen the company’s positioning and build a clearer, more contemporary brand that is well-equipped to communicate across different markets.

CUSTOMER

Anodfarbe

SERVICE

Branding

SECTOR

Surface Coating

The Challenge

Anodfarbe’s expertise and rigour were not fully reflected in its existing brand identity and communications. It was necessary to align the various elements of the brand, create a recognisable style and ensure consistency across corporate, commercial and digital media, whilst retaining the technical character that underpins trust in the company.

Turning technical expertise into a unique value proposition.

We defined a brand direction capable of conveying expertise, rigour and trust. The brand DNA and brand proposition shaped Anodfarbe’s offering and created a common foundation for more distinctive, consistent communication that highlights its know-how.

An identity built on precision, colour and transformation.

We have developed a new logo and a stronger, more contemporary visual identity system. The graphic language has been designed to reflect precision and industrial rigour, ensuring clarity, recognisability and flexibility across the brand’s various formats and contexts.

A visual system that organises, clarifies and builds trust.

We applied the new brand identity to the stationery and the corporate brochure, creating consistent materials to support business relations and the company’s presentation. The editorial design organises the technical information more clearly and reinforces the perception of professionalism.

To present a complex technical proposal in a simple and intuitive way.

We have incorporated the new brand positioning into the corporate website, bringing together brand identity, content and navigation. The digital presence showcases Anodfarbe’s areas of expertise more clearly and provides a consistent framework for communicating its services, expertise and unique selling points.

Visit the website

To highlight the knowledge underpinning each solution.

We continued to build the brand through digital management, social media, the newsletter and the blog. Our communications were structured to share knowledge, highlight the company’s expertise and maintain a regular and consistent presence amongst its audiences.

To highlight the precision, texture and quality of each finish.

Photography and corporate videos give the public an insight into the processes, finishes and precision that characterise Anodfarbe’s work. This content, together with advertising, enhances the brand’s visual identity and supports its presence across digital channels.

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Our Approach

We developed Anodfarbe as an integrated brand system, capable of transforming technical expertise into differentiation, trust and perceived value in the markets in which it operates.

Brand Strategy
We have defined the brand’s DNA, brand proposition and brand direction, based on rigour, expertise and trust.

Brand Identity
We have created a logo and a contemporary, consistent visual identity that is suited to different markets.

Brand Experience
We applied the brand identity to the website, stationery, corporate brochure, photography and video.

Brand Activation
We have developed social media, digital management, a newsletter, a blog and advertising to strengthen Anodfarbe’s presence.

Services Provided:

Rebranding · Brand strategy · Brand DNA and positioning · Logo · Visual identity · Editorial design · Stationery · Corporate brochure · Website · Digital management · Social media · Newsletter · Blog · Advertising · Photography · Corporate video