From today, public content from Instagram business accounts will be indexed on Google!
Yes, it’s true! Your Reels, posts and even your bio description can now appear in Google search results.
Until now, Instagram has been a “closed” platform, focused on internal engagement. With this new feature, the social network is officially entering the SEO arena, opening up new opportunities for visibility.
What does this mean for your brand?
It’s time to boost our social media and search engine optimisation
Make the most of this transition and start adapting your digital strategy:
- Use strategic keywords in your captions and bio.
- Create relevant and searchable content to ensure that it continues to deliver results over time.
- Don’t forget to add alt text to your images, as this improves accessibility and helps with search engine indexing.
- Monitor the impact of your strategy using Google Search Console.
At Desassossego, we’re ready to help your brand embrace this change with strategy, creativity and a focus on results.
Get in touch with us and find out how to make the most of this new era of organic visibility!