BRANDING AGENCY
On restlessness
à
transformation
from
successful brands.
The Desassossego Method is our strategic branding process for transforming knowledge, ambition and business value into a clear, distinctive brand that is poised for growth.
To unsettle
Every branding project begins by asking questions. We analyse the current brand, the business, the market, the competitors and the way in which the company is perceived. This phase enables us to identify misalignments, opportunities for differentiation and the challenges that the brand strategy must address.
01
Brand audit and analysis
02
Analysis and strategic briefing
03
Market and competition analysis
04
Mapping perceptions and challenges
Develop
We seek out what makes a company truly relevant: its essence, culture, knowledge, ambition and ability to create value. We bring together internal and external perspectives to reveal a credible point of difference that is meaningful to customers, employees and markets.
01
Research and insights
02
Value proposition
03
Brand territory
04
Positioning opportunities
Transform
We transform the information gathered into a focused branding strategy. We define the positioning, the narrative and the principles that guide the visual identity, the logo design, the communication and the brand experience. Creativity is no longer merely an expression; it now serves specific business objectives.
01
Brand positioning
02
Narrative and tone of voice
03
Visual identity and graphic system
04
Communication architecture and strategy
Move
A brand strategy only creates value when it is implemented consistently. We have rolled out the new direction across key touchpoints – from the website and sales tools to packaging, content, campaigns and internal communications – whilst also equipping teams to embody and communicate the brand.
01
Brand activation
02
Website and digital experience
03
Business content and tools
04
Implementation and internal adoption
Measure
The brand continues to evolve following the initial branding process. We monitor the implementation, ensure consistency in communication and assess the response from the target audiences. This learning enables us to adjust priorities, reinforce the brand’s positioning and keep the branding strategy aligned with the company’s development.
01
Brand monitoring
02
Consistency assessment
03
Indicators agreed with the client
04
Recommendations and progress
ME
TH
OD
METHOD
A clear process, from diagnosis to follow-up.
We tailor the Desassossego Method to the context, objectives and scale of each company. In every branding project, we define the stages, participants, responsibilities and decision-making points right from the start, ensuring a strategic, collaborative and transparent process.
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