There is a vast array of branding concepts!
Our favourite is by Jeff Bezos, founder of Amazon.com – “Your brand is what other people say about you when you’re not in the room”, in Portuguese – “Your brand is what others say about you when you’re not in the room”.
We currently live in a world full of offers and with little time to make decisions, and the challenge is to get the right message across so that our customers develop a positive impression of our brand and, more than that, may it become “ambassador” conveying this message to the people in their circle.
Let’s say there’s fierce competition to capture the attention of our customer and, as a result, it becomes very difficult to persuade him to choose our product or service.
So what’s the secret?
Well, it’s not exactly a secret – it’s our communication strategy which will determine the success or failure of our brand.
Let’s look at a few slogans; have a think and see which ones you can link to some of the brands you know:
• I’m Lovin’ It!
• Taste is King!
• Just do it!
• Think differently!
Let’s look at the first example, I’m Lovin’ It! We all know that fast food is bad for your health! But who would turn down a moment of happiness? We love it so much! Don’t you agree?
Which brand are we talking about?
It is the combination of positive experiences that leads us to choose this brand rather than another.
So, the famous “Branding” That’s right.
It is the way in which brands connect with us in our day-to-day lives through the stories they tell us via the advertising: Billboards, social media, websites, mobile apps, magazines, radio and television adverts…
For your company, history is repeating itself! Quite simply, we tailor your situation to a communication strategy that’s suited to your brand’s needs.
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