{"id":27212,"date":"2026-09-17T14:29:26","date_gmt":"2026-09-17T14:29:26","guid":{"rendered":"https:\/\/desassossego.pt\/?post_type=projeto&p=27212"},"modified":"2026-09-29T09:57:05","modified_gmt":"2026-09-29T09:57:05","slug":"centro-social-de-calendario","status":"publish","type":"projeto","link":"https:\/\/desassossego.pt\/en\/projeto\/centro-social-de-calendario\/","title":{"rendered":"Centro Social De Calend\u00e1rio"},"content":{"rendered":"
\n\t\t\t\t
\n \t\t\t\t \t\n\t\t\n\t<\/video>\n\t\t\t\t\t\t \t\n\t\t\n\t<\/video>\n\t\t\n<\/div>\n
\n
\n
\n
\n
\n \t\t\t

Uma identidade renovada para
continuar perto de todas as gera\u00e7\u00f5es.<\/h2>\n\t\t\t\t\t

Centro Social De Calend\u00e1rio<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \t\t\t

The Centro Social de Calend\u00e1rio is an organisation with more than four decades of ties to the community. The rebranding sought to modernise its image and make its communications clearer and more consistent, whilst preserving the sense of closeness, care and emotional connection built up with people throughout its history.<\/p>\n\t\t\n<\/div>\n

\n
\n \t\t\t

CUSTOMER<\/h4>\n\t\t\t\t\t\n
\n\t\t\t\t\t

CSC<\/strong><\/h4>\n\t\t\n<\/div>\n
\n \t\t\t

SERVICE<\/h4>\n\t\t\t\t\t\n
\n\t\t\t\t\t

Branding<\/strong><\/h4>\n\t\t\n<\/div>\n
\n \t\t\t

SECTOR<\/h4>\n\t\t\t\t\t\n
\n\t\t\t\t\t

Social Affairs<\/strong><\/h4>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n
\n
\n
\n \t\t\t

The Challenge<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n
\n
\n \t\t\t

The brand needed to keep pace with the organisation\u2019s development and communicate, in a contemporary way, the dedication and professionalism that characterise its work. The challenge was to refresh the brand identity without losing its familiar feel, creating a visual language capable of conveying trust, empathy and relevance to the different generations supported by the CSC.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n \t\t\t\"log\u00f3tipo\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n
\n
\n \t\t\t

To revitalise the institution\u2019s image whilst maintaining its links with the community.<\/h2>\n\t\t\t\t\t

We structured the rebranding around a mission of care, inclusion and wellbeing. The brand\u2019s DNA and brand proposition brought clarity to these values and established a shared direction for communication that is more personal, human and consistent.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

A more human identity, one that is closer to people and ready for the future.<\/h2>\n\t\t\t\t\t

We have created a logo and a contemporary visual identity, designed to convey trust and empathy without breaking the emotional connection to the institution. The identity strikes a balance between recognition and renewal, enabling communication with audiences of different ages.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n
\n
\n \t\t\t\"design\t\t\n<\/div>\n
\n \t\t\t\"branding\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n
\n
\n \t\t\t

To ensure consistency in communication across different generations.<\/h2>\n\t\t\t\t\t

The new brand has been applied to stationery, editorial materials and vehicle branding. These applications make the CSC\u2019s presence more consistent and recognisable, both within the organisation and in the wider community, as well as at various points of contact.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t\"decora\u00e7\u00e3o\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n
\n
\n \t\t\t

Bringing together services, social support and the community in a single space.<\/h2>\n\t\t\t\t\t

The website organises institutional information and services in a clearer and more accessible way. The digital experience fosters a closer connection with the brand, facilitates access to information and provides an up-to-date point of contact for families, the community and partners.<\/p>\n\t\t\t\t\t\n\tVisit the website\n<\/a>\n\t\t\n<\/div>\n

\n \t\t\t\"website\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t

To highlight the people, the care provided and the stories of the organisation.<\/h2>\n\t\t\t\t\t

Digital management, social media, the blog, advertising campaigns and events all help to bring the new identity to life. These communications strengthen the CSC\u2019s presence, publicise its initiatives and services, and maintain a regular and close relationship with the community.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t\"marketing\t\t\n<\/div>\n
\n \t\t\t\"log\u00f3tipo\t\t\n<\/div>\n
\n \t\t\t

To authentically portray the human impact of each response.<\/h2>\n\t\t\t\t\t

Photography and corporate video capture the human dimension of the CSC\u2019s work. The content highlights people, relationships and real-life moments, creating a narrative of care and belonging for the website, social media and campaigns.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n
\n
\n \t\t\t

Our Approach<\/h2>\n\t\t\t\t\t\n
\n\t\t
\n \t\t\t

We developed the Centro Social de Calend\u00e1rio as an integrated brand system, modernising its image whilst retaining the sense of closeness and trust built up with the community over decades.<\/p>\n\t\t

\n
\n \t\t\t

Brand Strategy<\/strong>
We have defined our brand DNA and brand proposition based on our mission of care, inclusion and wellbeing.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Brand Identity<\/strong>
We have created a logo and a contemporary visual identity that is relatable and accessible to different generations.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Brand Experience<\/strong>
We applied the brand identity to the website, stationery, editorial materials, vehicles, and corporate photography and video.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

Brand Activation<\/strong>
We develop social media, digital management, blogs, advertising campaigns and events to bring the CSC closer to the community.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

\n
\n
\n \t\t\t

Services Provided:<\/h2>\n\t\t\t\t\t

Rebranding \u00b7 Brand strategy \u00b7 Brand DNA and positioning \u00b7 Logo \u00b7 Visual identity \u00b7 Editorial design \u00b7 Stationery \u00b7 Vehicle branding \u00b7 Website \u00b7 Digital management \u00b7 Social media \u00b7 Blog \u00b7 Advertising \u00b7 Advertising campaigns \u00b7 Events \u00b7 Photography \u00b7 Corporate video<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The Centro Social de Calend\u00e1rio is an organisation with more than four decades of links to the community. <\/p>","protected":false},"featured_media":28951,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"class_list":["post-27212","projeto","type-projeto","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/projeto"}],"version-history":[{"count":148,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27212\/revisions"}],"predecessor-version":[{"id":30740,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27212\/revisions\/30740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/28951"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=27212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=27212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}