{"id":27197,"date":"2026-09-17T14:10:37","date_gmt":"2026-09-17T14:10:37","guid":{"rendered":"https:\/\/desassossego.pt\/?post_type=projeto&p=27197"},"modified":"2026-09-25T11:55:53","modified_gmt":"2026-09-25T11:55:53","slug":"arte-visivel","status":"publish","type":"projeto","link":"https:\/\/desassossego.pt\/en\/projeto\/arte-visivel\/","title":{"rendered":"Arte Vis\u00edvel"},"content":{"rendered":"
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Giving shape to creativity, precision and attention to detail.<\/h2>\n\t\t\t\t\t

Arte Vis\u00edvel<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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Arte Vis\u00edvel specialises in interior refurbishment, combining creativity, meticulous craftsmanship and attention to detail. The rebranding aimed to translate this approach into a clearer and more distinctive brand, capable of conveying both the aesthetic sensibility and the confidence required to transform spaces.<\/p>\n\t\t\n<\/div>\n

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CUSTOMER<\/h4>\n\t\t\t\t\t\n
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Arte Vis\u00edvel<\/strong><\/h4>\n\t\t\n<\/div>\n
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SERVICE<\/h4>\n\t\t\t\t\t\n
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Branding<\/strong><\/h4>\n\t\t\n<\/div>\n
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SECTOR<\/h4>\n\t\t\t\t\t\n
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Interior refurbishment<\/strong><\/h4>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
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The Challenge<\/h2>\n\t\t\t\t\t\n
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In a competitive and highly visual sector, the brand identity needed to highlight the quality of the work and the personality of Arte Vis\u00edvel. It was essential to create a contemporary and cohesive image that would set the brand apart and function consistently from the very first digital interaction right through to the presentation of completed projects.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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To turn creativity and rigour into a clearly distinctive brand.<\/h2>\n\t\t\t\t\t

We have defined the brand DNA and brand proposition to clarify what sets Arte Vis\u00edvel apart: the ability to combine creative vision, precision in execution and attention to every detail. This foundation guides our brand identity and ensures consistency across all our communications.<\/p>\n\t\t\n<\/div>\n

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An identity that brings to life the art of transforming spaces.<\/h2>\n\t\t\t\t\t

We have developed a new logo and a contemporary, expressive visual identity. The system has been designed to showcase images of spaces, materials and finishes, whilst maintaining a recognisable and consistent presence across different scales and formats.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Every detail has been carefully considered as part of a cohesive experience.<\/h2>\n\t\t\t\t\t

We applied the brand identity to stationery and editorial materials, creating continuity between the organisation\u2019s corporate image and the day-to-day experience of the brand. The design strikes a balance between clarity and aesthetic sensitivity, emphasising the attention to detail associated with Arte Vis\u00edvel.<\/p>\n\t\t\n<\/div>\n

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A digital space where every project tells a story of transformation.<\/h2>\n\t\t\t\t\t

We have created a digital presence in line with our new positioning, where the work we do takes centre stage. The website organises our services and projects in a clear and visual way, helping to instil confidence and making it easier for potential clients to get in touch.<\/p>\n\t\t\t\t\t\n\tVisit the website\n<\/a>\n\t\t\n<\/div>\n

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To inspire through environments, processes and real-life stories.<\/h2>\n\t\t\t\t\t

The new visual identity has been extended to social media, the blog and digital communications. The content showcases projects, processes, spaces and details, keeping the brand front and centre whilst building a coherent narrative around interior transformation.<\/p>\n\t\t\n<\/div>\n

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Capture the atmosphere and the details that bring each space to life.<\/h2>\n\t\t\t\t\t

Photography and video highlight the spaces, textures and quality of the finishes. This content underpins the website, social media and advertising, creating a more authentic and engaging image for the brand.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Our Approach<\/h2>\n\t\t\t\t\t\n
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We have developed Arte Vis\u00edvel as an integrated branding system, capable of transforming creativity, rigour and attention to detail into a distinctive and consistent brand presence across all touchpoints.<\/p>\n\t\t

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Brand Strategy<\/strong>
We defined the brand\u2019s DNA and brand proposition, clarifying the relationship between creativity, rigour and attention to detail.<\/p>\n\t\t\n<\/div>\n

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Brand Identity<\/strong>
We have created a logo and a contemporary, expressive visual identity designed to showcase the projects.<\/p>\n\t\t\n<\/div>\n

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Brand Experience<\/strong>
We applied the brand identity to the website, stationery, editorial materials, photography and video.<\/p>\n\t\t\n<\/div>\n

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Brand Activation<\/strong>
We have developed social media, digital management, a blog, content and advertising to build on the new brand identity.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Services Provided:<\/h2>\n\t\t\t\t\t

Rebranding \u00b7 Brand strategy \u00b7 Brand DNA and positioning \u00b7 Logo \u00b7 Visual identity \u00b7 Editorial design \u00b7 Stationery \u00b7 Website \u00b7 Digital management \u00b7 Social media \u00b7 Blog \u00b7 Advertising \u00b7 Photography \u00b7 Video<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Arte Vis\u00edvel specialises in interior refurbishment, combining creativity, meticulous workmanship and attention to detail. <\/p>","protected":false},"featured_media":28953,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"class_list":["post-27197","projeto","type-projeto","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/projeto"}],"version-history":[{"count":84,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27197\/revisions"}],"predecessor-version":[{"id":29489,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27197\/revisions\/29489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/28953"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=27197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=27197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}