{"id":27176,"date":"2026-09-17T13:45:58","date_gmt":"2026-09-17T13:45:58","guid":{"rendered":"https:\/\/desassossego.pt\/?post_type=projeto&p=27176"},"modified":"2026-09-25T11:57:18","modified_gmt":"2026-09-25T11:57:18","slug":"ftb","status":"publish","type":"projeto","link":"https:\/\/desassossego.pt\/en\/projeto\/ftb\/","title":{"rendered":"FTB"},"content":{"rendered":"
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A history of industrial design
to establish an international presence.<\/h2>\n\t\t\t\t\t

FTB<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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FTB is a company with a long history of manufacturing sandwich panels and a presence spanning several international markets. The rebranding sought to align the brand with the true scope of its operations, making its communications clearer, more up-to-date and more representative of the company\u2019s expertise, scale and ambition.<\/p>\n\t\t\n<\/div>\n

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CUSTOMER<\/h4>\n\t\t\t\t\t\n
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FTB<\/strong><\/h4>\n\t\t\n<\/div>\n
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SERVICE<\/h4>\n\t\t\t\t\t\n
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Branding<\/strong><\/h4>\n\t\t\n<\/div>\n
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SECTOR<\/h4>\n\t\t\t\t\t\n
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Sandwich Panels<\/strong><\/h4>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
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The Challenge<\/h2>\n\t\t\t\t\t\n
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Despite its long-established track record and export capacity, the brand identity was no longer keeping pace with FTB\u2019s development. The challenge was to refresh the brand without breaking with the legacy built up over the years, creating a consistent and flexible identity for different countries, channels and commercial contexts.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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To project into the future the experience built up over decades.<\/strong><\/h2>\n\t\t\t\t\t

We drew on FTB\u2019s history, experience and international presence to define a clearer brand identity and concept. This approach enabled us to structure our communications around the company\u2019s industrial capabilities, trust and ambition for the future, whilst preserving its heritage.<\/p>\n\t\t\n<\/div>\n

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A robust identity for an industrial brand with no boundaries.<\/strong><\/h2>\n\t\t\t\t\t

We have created a logo and a strong, consistent visual identity that refreshes the perception of FTB without compromising its identity. The new visual language brings unity to communication and adapts clearly to institutional, commercial, digital and international media.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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To bring the brand\u2019s strength to new markets and trade events.<\/strong><\/h2>\n\t\t\t\t\t

The brand identity was applied to editorial materials and stand design, ensuring a consistent presence in presentation, prospecting and business contact contexts. Each medium reinforces the brand\u2019s profile and facilitates the communication of the brand\u2019s offering to professional audiences.<\/p>\n\t\t\n<\/div>\n

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A digital presence commensurate with the FTB\u2019s international reach.<\/strong><\/h2>\n\t\t\t\t\t

The website brings the new brand into the digital sphere and organises the information more clearly. The platform showcases the company, its products and its international reach, serving as a point of contact and a business support tool.<\/p>\n\t\t\t\t\t\n\tVisit the website\n<\/a>\n\t\t\n<\/div>\n

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Knowledge, experience and innovation through ongoing communication.<\/h2>\n\t\t\t\t\t

The digital campaign focused particularly on LinkedIn and the newsletter, which are key channels for an industrial and B2B brand. Digital management, the blog and content reinforce the brand\u2019s positioning, share knowledge and keep FTB closely connected with its customers, partners and markets.<\/p>\n\t\t\n<\/div>\n

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Our Approach<\/h2>\n\t\t\t\t\t\n
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We have developed FTB as an integrated industrial brand, honouring its history and transforming its experience, scale and international reach into a clearer and more relevant presence.<\/p>\n\t\t

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Brand Strategy<\/strong>
We have defined the brand\u2019s DNA and concept, bringing together heritage, experience and international ambition.<\/p>\n\t\t\n<\/div>\n

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Brand Identity<\/strong>
We have created a logo and a strong, consistent visual identity that can be adapted to different markets.<\/p>\n\t\t\n<\/div>\n

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Brand Experience<\/strong>
We applied the brand identity to the website, editorial materials, exhibition stands and photography.<\/p>\n\t\t\n<\/div>\n

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Brand Activation<\/strong>
We have launched our communications via LinkedIn, a newsletter, a blog, digital management and advertising.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Services Provided:<\/h2>\n\t\t\t\t\t

Rebranding \u00b7 Brand strategy \u00b7 Brand DNA and concept \u00b7 Logo \u00b7 Visual identity \u00b7 Editorial design \u00b7 Exhibition stand design \u00b7 Website \u00b7 Digital management \u00b7 Social media \u00b7 LinkedIn \u00b7 Newsletter \u00b7 Blog \u00b7 Advertising<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

FTB is a company with a long history of manufacturing sandwich panels and a presence spanning several international markets.<\/p>","protected":false},"featured_media":28952,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"class_list":["post-27176","projeto","type-projeto","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/projeto"}],"version-history":[{"count":81,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27176\/revisions"}],"predecessor-version":[{"id":29445,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27176\/revisions\/29445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/28952"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=27176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=27176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}