{"id":27019,"date":"2026-09-17T09:30:04","date_gmt":"2026-09-17T09:30:04","guid":{"rendered":"https:\/\/desassossego.pt\/?post_type=projeto&p=27019"},"modified":"2026-09-24T12:21:28","modified_gmt":"2026-09-24T12:21:28","slug":"jmf","status":"publish","type":"projeto","link":"https:\/\/desassossego.pt\/en\/projeto\/jmf\/","title":{"rendered":"JMF"},"content":{"rendered":"
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Decades of experience have shaped a strong, contemporary brand.<\/h2>\n\t\t\t\t\t

JMF<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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JMF is a leading company in the construction and public works sectors, recognised for its rigour, quality and ability to deliver. The rebranding project sought to align the brand identity with the company\u2019s current scale and to communicate its technical expertise more clearly.<\/p>\n\t\t\n<\/div>\n

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CUSTOMER<\/h4>\n\t\t\t\t\t\n
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JMF<\/strong><\/h4>\n\t\t\n<\/div>\n
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SERVICE<\/h4>\n\t\t\t\t\t\n
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Branding<\/strong><\/h4>\n\t\t\n<\/div>\n
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SECTOR<\/h4>\n\t\t\t\t\t\n
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Civil Engineering and Public Works.<\/strong><\/h4>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
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The Challenge<\/h2>\n\t\t\t\t\t\n
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Despite the reputation it had built up in the sector, JMF\u2019s image remained outdated and failed to reflect the modernisation and scale the company had achieved. The challenge was to refresh the brand without losing sight of its accumulated experience, creating a robust, functional and recognisable system capable of being applied across everything from construction site equipment to institutional and digital platforms.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Refresh the brand\u2019s identity whilst maintaining the trust that has been built up.<\/h2>\n\t\t\t\t\t

We analysed JMF\u2019s core values to develop a direction based on solidity, reliability, rigour and technical expertise. The new brand statement and brand DNA enabled us to structure the message and ensure that the visual rebranding reflected the company\u2019s reality and ambition.<\/p>\n\t\t\n<\/div>\n

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A strong identity for those who build with precision.<\/h2>\n\t\t\t\t\t

We have developed a distinctive logo and a contemporary visual identity, designed to convey confidence and the ability to deliver. The identity has been designed to maintain clarity and recognisability across a wide range of scales and contexts, from helmets and high-vis vests to billboards and the digital environment.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Decades of experience presented in a clear and up-to-date report.<\/h2>\n\t\t\t\t\t

We applied the new system to our stationery, including business cards, letterhead, envelopes and email signatures. We also created a clean and informative corporate brochure that presents the company, its services and its expertise in an objective and visually consistent manner.<\/p>\n\t\t\n<\/div>\n

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To extend JMF\u2019s operational capabilities to new audiences.<\/h2>\n\t\t\t\t\t

We have implemented the rebranding across JMF\u2019s website and digital communications, ensuring consistency between the organisation\u2019s corporate identity and its online channels. The new online presence reinforces the brand\u2019s professionalism, makes it easier to showcase its services and supports relationships with clients, partners and new audiences.<\/p>\n\t\t\t\t\t\n\tVisit the website\n<\/a>\n\t\t\n<\/div>\n

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Our Approach<\/h2>\n\t\t\t\t\t\n
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We have preserved the trust built up by JMF and updated the way in which that experience is perceived. The strategy consolidated the core attributes; the identity gave them a more robust and contemporary expression; and the applications across signage, stationery, brochures and the website created a coherent presence, ready to keep pace with the company\u2019s growth.<\/p>\n\t\t

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Brand Strategy<\/strong>
A review of the brand\u2019s DNA, core attributes and a new brand proposition.<\/p>\n\t\t\n<\/div>\n

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Brand Identity<\/strong>
Logo redesign and the creation of a robust and adaptable visual identity.<\/p>\n\t\t\n<\/div>\n

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Brand Experience<\/strong>
Applications on site, in print, in a corporate brochure and on the website.<\/p>\n\t\t\n<\/div>\n

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Brand Activation<\/strong>
Adapting the new brand identity to communications and digital channels.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Services Provided:<\/h2>\n\t\t\t\t\t

Rebranding \u00b7 Brand strategy \u00b7 Brand DNA and positioning \u00b7 Logo \u00b7 Visual identity \u00b7 Editorial design \u00b7 Stationery \u00b7 Corporate brochure \u00b7 Brand applications \u00b7 Website \u00b7 Digital communication<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

JMF is a leading company in the construction and public works sectors, recognised for its rigour, quality and ability to deliver. <\/p>","protected":false},"featured_media":28980,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"class_list":["post-27019","projeto","type-projeto","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/projeto"}],"version-history":[{"count":108,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27019\/revisions"}],"predecessor-version":[{"id":29459,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/projeto\/27019\/revisions\/29459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/28980"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=27019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=27019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}