{"id":4274,"date":"2026-08-25T09:02:42","date_gmt":"2026-08-25T09:02:42","guid":{"rendered":"https:\/\/desassossego.pt\/?p=4274"},"modified":"2026-09-15T15:50:39","modified_gmt":"2026-09-15T15:50:39","slug":"so-what-exactly-is-branding","status":"publish","type":"post","link":"https:\/\/desassossego.pt\/en\/afinal-o-que-e-o-branding\/","title":{"rendered":"So what exactly is branding?"},"content":{"rendered":"
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There is a vast array of branding concepts!<\/h4>

Our favourite is by Jeff Bezos<\/a>, founder of Amazon.com \u2013 \u201cYour brand is what other people say about you when you\u2019re not in the room\u201d<\/b>, in Portuguese \u2013 \u201cYour brand is what others say about you when you\u2019re not in the room\u201d.<\/p>

We currently live in a world full of offers and with little time to make decisions, and the challenge is to get the right message across so that our customers develop a positive impression of our brand<\/b> and, more than that, may it become \u201cambassador\u201d <\/b>conveying this message to the people in their circle.<\/p>

Let\u2019s say there\u2019s fierce competition to capture the attention of our customer<\/b> and, as a result, it becomes very difficult to persuade him to choose our product or service.<\/p>

So what\u2019s the secret?<\/h4>

Well, it\u2019s not exactly a secret \u2013 it\u2019s our communication strategy <\/b>which will determine the success or failure of our brand<\/b>.
Let\u2019s look at a few slogans; have a think and see which ones you can link to some of the brands you know:<\/p>

\u2022 I\u2019m Lovin\u2019 It!<\/b>
\u2022 Taste is King!<\/b>
\u2022 Just do it!<\/b>
\u2022 Think differently!<\/b><\/p>

Let\u2019s look at the first example, I\u2019m Lovin\u2019 It<\/b>! We all know that fast food is bad for your health! But who would turn down a moment of happiness? We love it so much! Don\u2019t you agree?<\/p>

Which brand are we talking about?<\/h4>

It is the combination of positive experiences that leads us to choose this brand rather than another.
So, the famous \u201cBranding\u201d<\/b> That\u2019s right.
It is the way in which brands connect with us in our day-to-day lives through the stories they tell us via the advertising<\/b>: Billboards, social media, websites, mobile apps, magazines, radio and television adverts\u2026<\/p>

For your company, history is repeating itself! Quite simply, we tailor your situation to a communication strategy that\u2019s suited to your brand\u2019s needs.<\/p>

Shall we have a chat?<\/a><\/h4>

We\u2019re sure we have all the ideas you need for your brand!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

There is a vast array of branding concepts!<\/p>\n

Our favourite is by Jeff Bezos, founder of Amazon.com \u2013 \u201cYour brand is what other people say about you when you\u2019re not in the room\u201d, in Portuguese \u2013 \u201cYour brand is what others say about you when you\u2019re not in the room\u201d.<\/p>","protected":false},"author":2,"featured_media":14689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/4274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/comments?post=4274"}],"version-history":[{"count":10,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/4274\/revisions"}],"predecessor-version":[{"id":26757,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/4274\/revisions\/26757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/14689"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=4274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=4274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/tags?post=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}