{"id":14683,"date":"2025-07-10T10:38:27","date_gmt":"2025-07-10T10:38:27","guid":{"rendered":"https:\/\/desassossego.pt\/?p=14216"},"modified":"2026-08-25T10:07:10","modified_gmt":"2026-08-25T10:07:10","slug":"instagram-is-now-on-good-terms-with-google","status":"publish","type":"post","link":"https:\/\/desassossego.pt\/en\/o-instagram-agora-e-amigo-do-google\/","title":{"rendered":"Instagram is now Google-friendly"},"content":{"rendered":"<p>From today, public content from Instagram business accounts will be indexed on Google!<\/p>\n<p>Yes, it\u2019s true! Your Reels, posts and even your bio description can now appear in Google search results.<\/p>\n<p>Until now, Instagram has been a \u201cclosed\u201d platform, focused on internal engagement. With this new feature, the social network is officially entering the SEO arena, opening up new opportunities for visibility.<\/p>\n<h4><strong>What does this mean for your brand?<\/strong><\/h4>\n<p>It\u2019s time to boost our social media and search engine optimisation<\/p>\n<p>Make the most of this transition and start adapting your digital strategy:<\/p>\n<ul>\n<li>Use strategic keywords in your captions and bio.<\/li>\n<li>Create relevant and searchable content to ensure that it continues to deliver results over time.<\/li>\n<li>Don\u2019t forget to add alt text to your images, as this improves accessibility and helps with search engine indexing.<\/li>\n<li>Monitor the impact of your strategy using Google Search Console.<\/li>\n<\/ul>\n<hr \/>\n<p>At Desassossego, we\u2019re ready to help your brand embrace this change with strategy, creativity and a focus on results.<\/p>\n<p><a href=\"https:\/\/desassossego.pt\/en\/contacts\/\" target=\"_blank\" rel=\"noopener\">Get in touch with us<\/a> and find out how to make the most of this new era of organic visibility!<\/p>","protected":false},"excerpt":{"rendered":"<p>From today, public content from Instagram business accounts will be indexed on Google!<\/p>","protected":false},"author":2,"featured_media":14707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/14683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/comments?post=14683"}],"version-history":[{"count":1,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/14683\/revisions"}],"predecessor-version":[{"id":25082,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/14683\/revisions\/25082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/14707"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=14683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=14683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/tags?post=14683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}