Many brands invest in paid advertising without a clear strategy, and as a result fail to make the most of the right platforms.<\/p>\n
In the B2B market, two of the biggest players are LinkedIn Ads and Google Ads.<\/p>\n
But when it comes to investing, questions arise: what is the best option for the business? Which one delivers the best results?<\/p>\n
The most honest answer is: it depends on your objectives, your audience and the type of service or product you offer.<\/p>\n
LinkedIn is, par excellence, the social network for professionals. It is where CEOs, managers, procurement directors and other decision-makers come together. Whether your aim is to establish authority, educate the market or generate leads through valuable content, LinkedIn is an excellent choice.<\/p>\n
Key benefits<\/u>:<\/p>\n \u00a0<\/p>\n Whilst LinkedIn focuses on building interest, Google Ads comes into play when the potential customer is already actively searching for solutions.<\/p>\n Key benefits<\/u>:<\/p>\n \u00a0<\/p>\n Now that we know the differences, it\u2019s time to consider which is the best option.<\/p>\n \u2705 If you\u2019re looking to boost brand awareness, educate the market and target decision-makers precisely, LinkedIn Ads is the best choice.<\/p>\n \ud83c\udfaf If you want to generate leads straight away by responding to existing demand, Google Ads is the most direct route.<\/p>\n But the most effective approach is often to combine the two strategies:<\/p>\n \u2013 LinkedIn to feed the top of the funnel and build trust<\/p>\n \u2013 Google for conversion when there is an intention to buy<\/p>\n \ud83d\ude80 Do you need help devising the best strategy for your B2B brand?<\/p>\n At Desassossego, we help brands such as Investir to invest wisely in paid advertising, tailoring each campaign to suit each business.<\/p>\n\n
Google Ads: reaching people who are already looking for a solution<\/strong><\/h4>\n
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