{"id":12676,"date":"2022-10-12T08:27:28","date_gmt":"2022-10-12T08:27:28","guid":{"rendered":"https:\/\/desassossego.pt\/?p=12676"},"modified":"2026-09-19T19:07:48","modified_gmt":"2026-09-19T19:07:48","slug":"brand-identity-3","status":"publish","type":"post","link":"https:\/\/desassossego.pt\/en\/identidade-de-uma-marca\/","title":{"rendered":"A brand is not just what you see; it is also what you feel"},"content":{"rendered":"
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If we asked you to think of a brand right now, you\u2019d surely think of one within a second, wouldn\u2019t you?<\/p>

Whatever it may have been, the forms of the logo<\/strong>, colours<\/strong> or lyrics<\/strong> began to pop into his mind automatically.<\/p>

But have you ever stopped to think about why this happened? What strategic and creative process did the brand use to ensure that this association came about so instantly?<\/p>

Brand Identity and Logo<\/strong><\/h4>

\u00a0<\/p>

O logo<\/strong> It is one of the first points of contact a person has with a brand, and is therefore the simplest and quickest way to remember it. It is not simply a matter of combining lines and colours to create a pretty picture. A logo<\/strong> It\u2019s much more than that. There\u2019s a whole line of thinking behind it, and every design detail has been carefully thought through.<\/p>

However, although there is a logical explanation for every line drawn, the logo<\/strong> on its own does not convey the brand\u2019s purpose and identity. A brand is much more than just a logo\u2026 it is the figures<\/strong>, the concept<\/strong>, the history<\/strong>, the products<\/strong> or services<\/strong>.<\/p>

Let\u2019s consider the following:<\/strong><\/p>

If we mention Marcas de smartphones<\/em>, the Apple<\/strong> stands out in our minds; if we think of soft drink brands, the Coca-Cola<\/strong> it\u2019s one of the top choices; or if we look at food chains fast food<\/em>, the multinational McDonald\u2019s<\/strong> takes centre stage.<\/p>

If we\u2019re talking about the brand that creates moments of friendship, the Super-Bock<\/strong> That\u2019s the first thought that springs to mind. It shapes all its communication and market activities around moments spent with friends.<\/p>

We can therefore see that it is possible to associate a brand simply by mentioning its area of activity or its concept or message in the market.<\/p>

It was not necessary to show a logo<\/strong> or any other visual element. Simply mentioning one aspect of their identity was enough for an unconscious link to be made with the respective brands.<\/p>

A logo enables visual elements to be associated with a brand. Brand identity creates strong and lasting relationships with the public.<\/p>

Now, we\u2019ll leave you to think about it:<\/strong><\/p>

Is your brand well-known in the sector in which it operates? Does your audience mention your brand spontaneously?<\/p>

Shall we create a strong identity for your brand?<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

If we asked you to think of a brand right now, you\u2019d surely think of one within a second, wouldn\u2019t you?<\/p>\n

Whatever it was, the logo\u2019s shapes, colours and letters began to pop into his mind automatically.<\/p>\n

But have you ever stopped to think about why this happened? What strategic and creative process did the brand use to ensure that this association came about so instantly?<\/p>","protected":false},"author":2,"featured_media":14071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-12676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/12676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/comments?post=12676"}],"version-history":[{"count":4,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/12676\/revisions"}],"predecessor-version":[{"id":27974,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/posts\/12676\/revisions\/27974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/14071"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=12676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=12676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/tags?post=12676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}