We create visual identities that make a brand\u2019s strategy visible, recognisable and consistent.
Logo design is an important part of this process, but it really comes into its own when it forms part of a comprehensive visual identity system. Typography, colour, composition, graphics, photography and art direction all work together to express the brand\u2019s personality and ensure consistency across all touchpoints.<\/p>\n\t\t\n<\/div>\n
An effective visual identity does not begin with a single symbol. It begins with the brand strategy and a concept capable of conveying the company\u2019s personality, unique selling points and ambition through clear and consistent visual choices.
We develop visual identity systems designed to represent the brand in a variety of contexts, build brand recognition and keep pace with the business\u2019s needs. Each element is designed to fulfil a specific function and contribute to a distinctive, consistent and relevant visual language.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n
We developed the logo in conjunction with the typography, colour palette, composition, graphic elements and art direction. The aim is not merely to create a visual identity, but to build a flexible, recognisable system that is suited to different scales and media.
The brand identity must be applied with the same consistency across a small logo, a website, packaging, a catalogue, a physical space, an exhibition stand or a campaign. We define the elements and guidelines that enable the brand to adapt without losing its recognisability.<\/p>\n\t\t
Logo design<\/strong><\/p>\n\t\t\n<\/div>\n Typography and colour palette<\/strong><\/p>\n\t\t\n<\/div>\n Graphics system<\/strong><\/p>\n\t\t\n<\/div>\n Art direction<\/strong><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n We can create a visual identity from scratch or carry out a rebranding exercise when a company wishes to strengthen the way it presents itself and is recognised by the market. Development of a visual identity<\/strong><\/p>\n\t\t\n<\/div>\n Visual rebranding<\/strong><\/p>\n\t\t\n<\/div>\n Packaging design<\/strong><\/p>\n\t\t\n<\/div>\n Signage design<\/strong><\/p>\n\t\t\n<\/div>\n Graphic design<\/strong><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n A visual identity only becomes effective when it is used consistently. That is why we have set out the necessary principles, rules and guidelines to ensure that in-house teams, partners and suppliers can apply the brand clearly and accurately. The visual identity manual, or Brand Book, transforms the graphic system into a practical tool for guiding decisions, preventing inconsistent interpretations and maintaining brand recognition over time. Visual Identity Manual<\/strong><\/p>\n\t\t\n<\/div>\n Brand Book<\/strong><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n Audit, research, positioning, value proposition, brand architecture, naming, storytelling and communication strategy.<\/p>\n\t\t02<\/h2>\n\t\t\t\t\t
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Brand identity creation or visual rebranding<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n
As part of a visual rebranding process, we analyse the existing identity to determine what should be retained, developed or transformed. We preserve the elements that still represent the brand and review those that limit its distinctiveness, consistency or relevance.
The result is a brand identity that is aligned with the business\u2019s strategy, personality and objectives, and designed to function consistently across all touchpoints.<\/p>\n\t\t01<\/h2>\n\t\t\t\t\t
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Consistency for growth<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n
Rather than simply bringing together guidelines, these documents help to ensure that the brand identity remains consistent as new media, campaigns, markets and communication needs emerge.<\/p>\n\t\t01<\/h2>\n\t\t\t\t\t
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Strategy first. Expression second.<\/h2>\n\t\t\n<\/div>\n
Brand Strategy<\/h2>\n\t\t\t\t\t