The Desassossego Method is our strategic branding process for transforming knowledge, ambition and business value into a clear, distinctive brand that is poised for growth.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t
Every branding project begins by asking questions. We analyse the current brand, the business, the market, the competitors and the way in which the company is perceived. This phase enables us to identify misalignments, opportunities for differentiation and the challenges that the brand strategy must address.<\/p>\n\t\t\n<\/div>\n
Brand audit and analysis<\/p>\n\t\t\n<\/div>\n
Analysis and strategic briefing<\/p>\n\t\t\n<\/div>\n
Market and competition analysis<\/p>\n\t\t\n<\/div>\n
Mapping perceptions and challenges<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
We seek out what makes a company truly relevant: its essence, culture, knowledge, ambition and ability to create value. We bring together internal and external perspectives to reveal a credible point of difference that is meaningful to customers, employees and markets.<\/p>\n\t\t\n<\/div>\n
Research and insights<\/p>\n\t\t\n<\/div>\n
Value proposition<\/p>\n\t\t\n<\/div>\n
Brand territory<\/p>\n\t\t\n<\/div>\n
Positioning opportunities<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
We transform the information gathered into a focused branding strategy. We define the positioning, the narrative and the principles that guide the visual identity, the logo design, the communication and the brand experience. Creativity is no longer merely an expression; it now serves specific business objectives.<\/p>\n\t\t\n<\/div>\n
Brand positioning<\/p>\n\t\t\n<\/div>\n
Narrative and tone of voice<\/p>\n\t\t\n<\/div>\n
Visual identity and graphic system<\/p>\n\t\t\n<\/div>\n
Communication architecture and strategy<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
A brand strategy only creates value when it is implemented consistently. We have rolled out the new direction across key touchpoints \u2013 from the website and sales tools to packaging, content, campaigns and internal communications \u2013 whilst also equipping teams to embody and communicate the brand.<\/p>\n\t\t\n<\/div>\n
Brand activation<\/p>\n\t\t\n<\/div>\n
Website and digital experience<\/p>\n\t\t\n<\/div>\n
Business content and tools<\/p>\n\t\t\n<\/div>\n
Implementation and internal adoption<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
The brand continues to evolve following the initial branding process. We monitor the implementation, ensure consistency in communication and assess the response from the target audiences. This learning enables us to adjust priorities, reinforce the brand\u2019s positioning and keep the branding strategy aligned with the company\u2019s development.<\/p>\n\t\t\n<\/div>\n
Brand monitoring<\/p>\n\t\t\n<\/div>\n
Consistency assessment<\/p>\n\t\t\n<\/div>\n
Indicators agreed with the client<\/p>\n\t\t\n<\/div>\n
Recommendations and progress<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
We tailor the Desassossego Method to the context, objectives and scale of each company. In every branding project, we define the stages, participants, responsibilities and decision-making points right from the start, ensuring a strategic, collaborative and transparent process.<\/p>\n\t\t\t\t\t\n\tFind out more\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":" AG\u00caNCIA DE BRANDING Da inquieta\u00e7\u00e3o \u00e0 transforma\u00e7\u00e3o de marcas de sucesso. O M\u00e9todo Desassossego \u00e9 o nosso processo de branding estrat\u00e9gico para transformar conhecimento, ambi\u00e7\u00e3o e valor empresarial numa marca clara, diferenciadora e preparada para crescer. Inquietar Todo o projeto de branding come\u00e7a por questionar. Analisamos a marca atual, o neg\u00f3cio, o mercado, os concorrentes […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23151","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/pages\/23151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/comments?post=23151"}],"version-history":[{"count":181,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/pages\/23151\/revisions"}],"predecessor-version":[{"id":29058,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/pages\/23151\/revisions\/29058"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=23151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}