FTB<\/h2>\n\t\t\n<\/div>\n\n \n \n \t\t\tBuilding on experience.<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tShaping the future.<\/strong><\/h2>\n\t\t\n<\/div>\n\n \t\t\tFTB has a long-standing history in the manufacture of sandwich panels and a presence that extends beyond the domestic market. The company\u2019s growth and its international reach called for a brand capable of representing, more clearly, the true scale of the business.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n
\n \n \t\t\t![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/08\/Camiao-ftb.webp\")
\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \t\t\t\n
\n\t\t\t\t\tTHE CHALLENGE<\/h2>\n\t\t\n<\/div>\n\n \t\t\tHow can you modernise a brand with a rich history without losing the value and recognition it has already built up?<\/h2>\n\t\t\t\t\t
The challenge lay in striking a balance between continuity and change.
The project sought to address four key needs:
<\/strong>\u2022 Strengthen the company\u2019s market position;
\u2022 Align the brand identity with the current scale of the business;
\u2022 To ensure greater clarity and consistency in communication;
\u2022 Develop a brand system that can be adapted to different markets, channels and contexts.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tTHE TURNING POINT<\/h2>\n\t\t\t\t\tStrategic direction<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tBefore redesigning the brand identity, we worked on the brand\u2019s foundations. We clarified its DNA, the concept and the principles that should guide the new communications. The company\u2019s accumulated experience, production capacity and international presence played a central role in this process. The strategy enabled us to organise these attributes into a clearer proposition, capable of underpinning FTB\u2019s reputation and reinforcing its unique selling points.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \t\t\tBRAND IDENTITY<\/h2>\n\t\t\t\t\tAn identity built to move forward<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe new visual identity reflects a solid and experienced company that is, at the same time, constantly looking to the future.
We have redesigned the logo and developed a clearer, more contemporary and consistent visual identity. The deep blue reinforces the ideas of trust, rigour and stability, whilst the use of white creates contrast, legibility and a more objective visual expression.
The simplicity of the system makes it easy to apply across different scales and media, ensuring a recognisable presence across digital channels as well as in institutional, commercial and physical materials.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \n \t\t\t![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/logo-ftb-antigo.webp\")
\t\t\n<\/div>\n\n \t\t\t![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/ftb_outline_logo_webp.webp\")
\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND EXPERIENCE<\/h2>\n\t\t\t\t\tA coherent visual system<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe identity was developed as a system rather than as a separate set of graphic elements.
The logo, colour scheme, typography, layout and visual direction now work in harmony, creating continuity between different messages and touchpoints. This consistency enables FTB to communicate with different audiences and markets without compromising brand recognition.
The visual identity system was applied to corporate materials, marketing collateral and editorial content, providing the company with a flexible visual language designed to keep pace with the business\u2019s development.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \t\t\t![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/estacionario_mockup.webp\")
\t\t\n<\/div>\n\n \t\t\t![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/FTB_estacionario-2.webp\")
\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND ACTIVATION<\/h2>\n\t\t\t\t\tA clearer digital presence<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe website was designed as an extension of the new brand and as a tool for presenting the company.
The structure organises the information more clearly, makes it easier to access the range of services on offer, and enables FTB to communicate its expertise, products and capabilities to clients in different markets.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
Building on experience.<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tShaping the future.<\/strong><\/h2>\n\t\t\n<\/div>\n\n \t\t\tFTB has a long-standing history in the manufacture of sandwich panels and a presence that extends beyond the domestic market. The company\u2019s growth and its international reach called for a brand capable of representing, more clearly, the true scale of the business.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n
\n \n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \t\t\t\n
\n\t\t\t\t\tTHE CHALLENGE<\/h2>\n\t\t\n<\/div>\n\n \t\t\tHow can you modernise a brand with a rich history without losing the value and recognition it has already built up?<\/h2>\n\t\t\t\t\t
The challenge lay in striking a balance between continuity and change.
The project sought to address four key needs:
<\/strong>\u2022 Strengthen the company\u2019s market position;
\u2022 Align the brand identity with the current scale of the business;
\u2022 To ensure greater clarity and consistency in communication;
\u2022 Develop a brand system that can be adapted to different markets, channels and contexts.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tTHE TURNING POINT<\/h2>\n\t\t\t\t\tStrategic direction<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tBefore redesigning the brand identity, we worked on the brand\u2019s foundations. We clarified its DNA, the concept and the principles that should guide the new communications. The company\u2019s accumulated experience, production capacity and international presence played a central role in this process. The strategy enabled us to organise these attributes into a clearer proposition, capable of underpinning FTB\u2019s reputation and reinforcing its unique selling points.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \t\t\tBRAND IDENTITY<\/h2>\n\t\t\t\t\tAn identity built to move forward<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe new visual identity reflects a solid and experienced company that is, at the same time, constantly looking to the future.
We have redesigned the logo and developed a clearer, more contemporary and consistent visual identity. The deep blue reinforces the ideas of trust, rigour and stability, whilst the use of white creates contrast, legibility and a more objective visual expression.
The simplicity of the system makes it easy to apply across different scales and media, ensuring a recognisable presence across digital channels as well as in institutional, commercial and physical materials.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \n \t\t\t\t\t\n<\/div>\n\n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND EXPERIENCE<\/h2>\n\t\t\t\t\tA coherent visual system<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe identity was developed as a system rather than as a separate set of graphic elements.
The logo, colour scheme, typography, layout and visual direction now work in harmony, creating continuity between different messages and touchpoints. This consistency enables FTB to communicate with different audiences and markets without compromising brand recognition.
The visual identity system was applied to corporate materials, marketing collateral and editorial content, providing the company with a flexible visual language designed to keep pace with the business\u2019s development.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \t\t\t\t\t\n<\/div>\n\n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND ACTIVATION<\/h2>\n\t\t\t\t\tA clearer digital presence<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe website was designed as an extension of the new brand and as a tool for presenting the company.
The structure organises the information more clearly, makes it easier to access the range of services on offer, and enables FTB to communicate its expertise, products and capabilities to clients in different markets.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
Shaping the future.<\/strong><\/h2>\n\t\t\n<\/div>\n\n \t\t\tFTB has a long-standing history in the manufacture of sandwich panels and a presence that extends beyond the domestic market. The company\u2019s growth and its international reach called for a brand capable of representing, more clearly, the true scale of the business.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n
\n \n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \t\t\t\n
\n\t\t\t\t\tTHE CHALLENGE<\/h2>\n\t\t\n<\/div>\n\n \t\t\tHow can you modernise a brand with a rich history without losing the value and recognition it has already built up?<\/h2>\n\t\t\t\t\t
The challenge lay in striking a balance between continuity and change.
The project sought to address four key needs:
<\/strong>\u2022 Strengthen the company\u2019s market position;
\u2022 Align the brand identity with the current scale of the business;
\u2022 To ensure greater clarity and consistency in communication;
\u2022 Develop a brand system that can be adapted to different markets, channels and contexts.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tTHE TURNING POINT<\/h2>\n\t\t\t\t\tStrategic direction<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tBefore redesigning the brand identity, we worked on the brand\u2019s foundations. We clarified its DNA, the concept and the principles that should guide the new communications. The company\u2019s accumulated experience, production capacity and international presence played a central role in this process. The strategy enabled us to organise these attributes into a clearer proposition, capable of underpinning FTB\u2019s reputation and reinforcing its unique selling points.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \t\t\tBRAND IDENTITY<\/h2>\n\t\t\t\t\tAn identity built to move forward<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe new visual identity reflects a solid and experienced company that is, at the same time, constantly looking to the future.
We have redesigned the logo and developed a clearer, more contemporary and consistent visual identity. The deep blue reinforces the ideas of trust, rigour and stability, whilst the use of white creates contrast, legibility and a more objective visual expression.
The simplicity of the system makes it easy to apply across different scales and media, ensuring a recognisable presence across digital channels as well as in institutional, commercial and physical materials.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \n \t\t\t\t\t\n<\/div>\n\n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND EXPERIENCE<\/h2>\n\t\t\t\t\tA coherent visual system<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe identity was developed as a system rather than as a separate set of graphic elements.
The logo, colour scheme, typography, layout and visual direction now work in harmony, creating continuity between different messages and touchpoints. This consistency enables FTB to communicate with different audiences and markets without compromising brand recognition.
The visual identity system was applied to corporate materials, marketing collateral and editorial content, providing the company with a flexible visual language designed to keep pace with the business\u2019s development.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \t\t\t\t\t\n<\/div>\n\n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND ACTIVATION<\/h2>\n\t\t\t\t\tA clearer digital presence<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe website was designed as an extension of the new brand and as a tool for presenting the company.
The structure organises the information more clearly, makes it easier to access the range of services on offer, and enables FTB to communicate its expertise, products and capabilities to clients in different markets.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
FTB has a long-standing history in the manufacture of sandwich panels and a presence that extends beyond the domestic market. The company\u2019s growth and its international reach called for a brand capable of representing, more clearly, the true scale of the business.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n
\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t
THE CHALLENGE<\/h2>\n\t\t\n<\/div>\n\n \t\t\tHow can you modernise a brand with a rich history without losing the value and recognition it has already built up?<\/h2>\n\t\t\t\t\t
The challenge lay in striking a balance between continuity and change.
The project sought to address four key needs:
<\/strong>\u2022 Strengthen the company\u2019s market position;
\u2022 Align the brand identity with the current scale of the business;
\u2022 To ensure greater clarity and consistency in communication;
\u2022 Develop a brand system that can be adapted to different markets, channels and contexts.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tTHE TURNING POINT<\/h2>\n\t\t\t\t\tStrategic direction<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tBefore redesigning the brand identity, we worked on the brand\u2019s foundations. We clarified its DNA, the concept and the principles that should guide the new communications. The company\u2019s accumulated experience, production capacity and international presence played a central role in this process. The strategy enabled us to organise these attributes into a clearer proposition, capable of underpinning FTB\u2019s reputation and reinforcing its unique selling points.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \t\t\tBRAND IDENTITY<\/h2>\n\t\t\t\t\tAn identity built to move forward<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe new visual identity reflects a solid and experienced company that is, at the same time, constantly looking to the future.
We have redesigned the logo and developed a clearer, more contemporary and consistent visual identity. The deep blue reinforces the ideas of trust, rigour and stability, whilst the use of white creates contrast, legibility and a more objective visual expression.
The simplicity of the system makes it easy to apply across different scales and media, ensuring a recognisable presence across digital channels as well as in institutional, commercial and physical materials.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \n \n \t\t\t\t\t\n<\/div>\n\n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND EXPERIENCE<\/h2>\n\t\t\t\t\tA coherent visual system<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe identity was developed as a system rather than as a separate set of graphic elements.
The logo, colour scheme, typography, layout and visual direction now work in harmony, creating continuity between different messages and touchpoints. This consistency enables FTB to communicate with different audiences and markets without compromising brand recognition.
The visual identity system was applied to corporate materials, marketing collateral and editorial content, providing the company with a flexible visual language designed to keep pace with the business\u2019s development.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \n \t\t\t\t\t\n<\/div>\n\n \t\t\t\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n \n \n \t\t\tBRAND ACTIVATION<\/h2>\n\t\t\t\t\tA clearer digital presence<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\n \n \t\t\tThe website was designed as an extension of the new brand and as a tool for presenting the company.
The structure organises the information more clearly, makes it easier to access the range of services on offer, and enables FTB to communicate its expertise, products and capabilities to clients in different markets.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
How can you modernise a brand with a rich history without losing the value and recognition it has already built up?<\/h2>\n\t\t\t\t\t
The challenge lay in striking a balance between continuity and change. Before redesigning the brand identity, we worked on the brand\u2019s foundations. We clarified its DNA, the concept and the principles that should guide the new communications. The company\u2019s accumulated experience, production capacity and international presence played a central role in this process. The strategy enabled us to organise these attributes into a clearer proposition, capable of underpinning FTB\u2019s reputation and reinforcing its unique selling points.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n The new visual identity reflects a solid and experienced company that is, at the same time, constantly looking to the future. The identity was developed as a system rather than as a separate set of graphic elements. The website was designed as an extension of the new brand and as a tool for presenting the company.
The project sought to address four key needs:
<\/strong>\u2022 Strengthen the company\u2019s market position;
\u2022 Align the brand identity with the current scale of the business;
\u2022 To ensure greater clarity and consistency in communication;
\u2022 Develop a brand system that can be adapted to different markets, channels and contexts.<\/p>\n\t\t\n<\/div>\n\n<\/div>\nTHE TURNING POINT<\/h2>\n\t\t\t\t\t
Strategic direction<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\nBRAND IDENTITY<\/h2>\n\t\t\t\t\t
An identity built to move forward<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n
We have redesigned the logo and developed a clearer, more contemporary and consistent visual identity. The deep blue reinforces the ideas of trust, rigour and stability, whilst the use of white creates contrast, legibility and a more objective visual expression.
The simplicity of the system makes it easy to apply across different scales and media, ensuring a recognisable presence across digital channels as well as in institutional, commercial and physical materials.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\n<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\nBRAND EXPERIENCE<\/h2>\n\t\t\t\t\t
A coherent visual system<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n
The logo, colour scheme, typography, layout and visual direction now work in harmony, creating continuity between different messages and touchpoints. This consistency enables FTB to communicate with different audiences and markets without compromising brand recognition.
The visual identity system was applied to corporate materials, marketing collateral and editorial content, providing the company with a flexible visual language designed to keep pace with the business\u2019s development.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\n<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\nBRAND ACTIVATION<\/h2>\n\t\t\t\t\t
A clearer digital presence<\/h2>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n
The structure organises the information more clearly, makes it easier to access the range of services on offer, and enables FTB to communicate its expertise, products and capabilities to clients in different markets.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/home-ftb.webp\")
\t\t\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/Paineis-Sandwich-para-Fachadas-e-Coberturas-FTB.webp\")
\t\t\n<\/div>\n\n<\/div>\n\t\t\t![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/mockup_redes_sociais.webp\")
\t\t\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/Newsletters-FTB.webp\")
\t\t\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/FTB-3-1.webp\")
\t\t\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/FTB-4.webp\")
\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/3d_feira.webp\")
\t\t\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/3d_feira_2.webp\")
\t\t\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/3d_feira_3.webp\")
\t\t\n<\/div>\n![\"\"\/](\"https:\/\/desassossego.pt\/wp-content\/uploads\/2026\/09\/3d_feira_4.webp\")
\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n