{"id":25035,"date":"2026-08-25T08:07:40","date_gmt":"2026-08-25T08:07:40","guid":{"rendered":"https:\/\/desassossego.pt\/?post_type=case-study&p=25035"},"modified":"2026-09-28T21:03:05","modified_gmt":"2026-09-28T21:03:05","slug":"vimasol-case-study","status":"publish","type":"case-study","link":"https:\/\/desassossego.pt\/en\/case-study\/case-study-vimasol\/","title":{"rendered":"Vimasol Case Study"},"content":{"rendered":"
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VIMASOL<\/h2>\n\t\t\n<\/div>\n
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A new lease of life for the brand<\/h2>\n\t\t\t\t
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A company that is evolving.<\/h2>\n\t\t\t\t\t

A brand that needed<\/h2>\n\t\t\t\t\t

to keep track of.<\/h2>\n\t\t\n<\/div>\n
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A company that is evolving.
A brand that needed to keep up.<\/h2>\n\t\t\n<\/div>\n
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From technical expertise to a brand ready to grow.<\/h2>\n\t\t\n<\/div>\n
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Vimasol operates in the fields of photovoltaic energy, air conditioning and wood pellets. As the business has evolved, it has become necessary to build a more contemporary, well-organised brand capable of communicating with different audiences. The rebranding has transformed the company\u2019s technical expertise into a clear, approachable and recognisable identity.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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CHALLENGE<\/h2>\n\t\t\n<\/div>\n
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How can we communicate different solutions without diluting the brand?<\/h2>\n\t\t\n<\/div>\n
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Organise<\/h2>\n\t\t
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Different business areas within a simple and coherent architecture.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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Clarify<\/h2>\n\t\t
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A range of technical solutions tailored to audiences with different needs.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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Standardise<\/h2>\n\t\t
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Communication, the website and sales channels all in a single system.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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Prepare<\/h2>\n\t\t
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The brand to support growth and expansion into new markets.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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THE TURNING POINT<\/h2>\n\t\t\t\t\t

One brand. Different energies. A shared direction.<\/h2>\n\t\t\t\t\t\n
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The solution involved creating a cross-cutting identity and using colour to distinguish between different areas. Rather than creating separate brands, we developed a system that preserves Vimasol\u2019s unity.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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BRAND IDENTITY<\/h2>\n\t\t\t\t\t

Colour makes a difference.
The system brings people together.<\/h2>\n\t\t\t\t\t\n
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The visual identity was designed to convey a contemporary, robust and approachable image. Typography, colour and graphic design work together to make Vimasol clearer and more recognisable.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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BRAND EXPERIENCE<\/h2>\n\t\t\t\t\t

From identity to points of contact.<\/h2>\n\t\t\t\t\t\n
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The corporate website and online shop were developed as extensions of the strategy. The information was reorganised to make it easier to understand the range of products and services on offer, to build trust and to facilitate business enquiries.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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\n \t\t\t\n\tVISIT THE INSTITUTIONAL WEBSITE\n<\/a>\n\t\t\n<\/div>\n
\n \t\t\t\n\tVISIT THE ONLINE SHOP\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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BRAND ACTIVATION<\/h2>\n\t\t\t\t\t

A brand created to keep moving.<\/strong><\/h2>\n\t\t\t\t\t\n
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The new brand identity has been rolled out across social media, content, digital campaigns, photography and video. Each initiative is guided by the same strategic direction and reinforces Vimasol\u2019s presence amongst its target audiences.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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OUR APPROACH<\/h2>\n\t\t\n<\/div>\n
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An integrated branding system<\/h2>\n\t\t\n<\/div>\n
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We developed Vimasol as a system capable of organising different areas, enhancing perceived value and creating a more consistent market presence.<\/p>\n\t\t\n<\/div>\n

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Brand Strategy<\/h2>\n\t\t
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We have clarified the positioning, the value proposition and the organisation of the various departments.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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Brand Identity<\/h2>\n\t\t
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We have created a contemporary identity and a colour scheme that sets the brand apart without fragmenting it.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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Brand Experience<\/h2>\n\t\t
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We applied the brand identity to the website, online shop and corporate and marketing materials.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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Brand Activation<\/h2>\n\t\t
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We have continued to build the brand through content, social media and digital campaigns.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t\n

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TESTIMONY<\/h2>\n\t\t\t\t\t

A renewed identity
to communicate the future of energy.<\/h2>\n\t\t\t\t\t\n
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Strategy \u00b7 Rebranding \u00b7 Visual identity \u00b7 Website \u00b7 E-commerce \u00b7 Digital communication \u00b7 Photography \u00b7 Video<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \t\t\t\n\tNext Case Study \u2013 FTB \n<\/a>\n\t\t\n<\/div>\n
\n \t\t\t\n\tNext Case Study \u2013 Bra\u00e7o D\u2019\u00c1gua\n<\/a>\n\t\t\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The main challenge was to update a brand identity that no longer conveyed the brand\u2019s values and the diversity of its activities. It was essential, through branding, to create a strong and consistent image capable of conveying trust, innovation and sustainability.<\/p>","protected":false},"featured_media":29262,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"class_list":["post-25035","case-study","type-case-study","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/case-study\/25035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":114,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/case-study\/25035\/revisions"}],"predecessor-version":[{"id":30716,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/case-study\/25035\/revisions\/30716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media\/29262"}],"wp:attachment":[{"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/media?parent=25035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desassossego.pt\/en\/wp-json\/wp\/v2\/categories?post=25035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}